Recycling is the present buzzword in my neighborhood. Our metropolis has graciously offered every resident with bins for the gathering of a myriad of discarded objects that may make their solution to the native recycling station. There they are going to be processed to be used within the manufacture of all kinds of recent merchandise.
Whereas Mr. Recycling is comparatively new in my city, he’s an old-timer within the writing occupation. In truth, he’s been round so lengthy, it’s a marvel that extra writers haven’t gotten to know him. To these of us who’ve, he’s been a positive buddy each when it comes to saving us time and incomes us cash. Affectionately referred to by his author mates as “Reprint Gross sales,” Mr. Recycling has earned a popularity for serving to them maximize their advertising methods. Listed below are a few of his phrases of knowledge:
1. Write about one thing that actually pursuits you. Whereas that is vital with something you write, it’s particularly vital when writing articles you propose to re-sell. The rationale for that is that you just’ll be working with these articles again and again, re-slanting them to satisfy the wants of various publications. So your curiosity stage within the matter have to be excessive sufficient to maintain you throughout the re-slanting course of. In fact, there will likely be instances whenever you’ll be capable to re-sell an article with out altering it in any respect. When this happens, think about it a bonus blessing.
2. Suppose when it comes to a number of markets for every little thing you write. When selecting a subject, think about completely different audiences that may be occupied with that matter. As an illustration, you might write an article on cash administration for a normal curiosity journal as a main market after which re-slant it for a ladies’s journal, a teen journal, a senior citizen publication, or an in-flight journal. You would then take that very same article and re-slant it once more, maybe with extra particular element, for a enterprise journal or a Commerce journal.
3. Promote solely first or one-time rights to the primary journal that publishes your piece. In case you promote all rights to your article the primary time it’s revealed, you will be unable to promote it once more. These are just some of Mr. Recycling’s suggestions for advertising success. Put them into follow and watch your gross sales soar.
Copyright 1992 by Maryann Diorio, Ph.D. All rights reserved.